Cách viết tiêu đề SEO giúp tăng CTR cho trang web của bạn
Sau day la mot kich ban SEO kha buc boi: ban dat duoc vi tri dau trang mot, nhung khach truy cap khong den. Van de la gi? An tuong dau tien cua ban khong gay duoc tac dong.
Tieu de SEO la dong tieu de mau xanh ma moi nguoi nhan vao trong ket qua tim kiem. Do la co hoi tot nhat cua ban de gianh duoc luot nhap chuot do.
Tieu de cua ban can thuyet phuc nguoi tim kiem rang trang cua ban tra loi cau hoi cua ho tot hon bat ky trang nao khac. Huong dan nay cung cap cho ban mot he thong don gian de viet tieu de SEO giup tang ty le nhap chuot va thu hut nhieu khach truy cap hon.
Tam quan trong cua tieu de
Tieu de SEO cua ban la lan tiep xuc dau tien cua khach hang tiem nang voi thuong hieu cua ban trong ket qua tim kiem. Hay nghi ve no nhu bia sach hoac trailer phim. No dinh hinh nhung gi moi nguoi mong doi.
Mot tieu de manh me dan den nhieu luot nhap chuot hon. Nhieu luot nhap chuot hon co nghia la nhieu luu luong truy cap hon, ngay ca khi thu hang cua ban khong thay doi. Cac cong cu tim kiem cung nhan thay khi moi nguoi chon ket qua cua ban thay vi cua nguoi khac.
Moi lien ket giua tieu de va luu luong truy cap
Ty le nhap chuot la phep tinh don gian: so luot nhap chuot chia cho so lan hien thi. Mot tieu de hap dan se nhan duoc nhieu luot nhap chuot hon.
Hay hinh dung: mot trang o vi tri #5 voi tieu de tuyet voi co the nhan duoc nhieu khach truy cap hon mot trang nham chan o vi tri #3. Luot nhap chuot la noi ban thuc su chien thang.
Thiet lap ky vong cua nguoi dung
Tieu de cua ban dua ra mot loi hua. No cho moi nguoi biet ho se tim thay gi khi truy cap trang cua ban.
Khi tieu de cua ban phu hop voi noi dung, khach truy cap se o lai lau hon. Dieu nay co nghia la it nguoi quay lai ket qua tim kiem hon. Google coi day la mot dau hieu tot.
Mot tieu de SEO tuyet voi mang lai nhieu loi ich:
- Ty le nhap chuot (CTR) cao hon
- Nhieu luu luong truy cap tu nhien tu cac vi tri hien co
- Khach truy cap co chat luong tot hon, gan ket hon
- Thong diep thuong hieu manh me hon, dang tin cay hon
Giai phau cua tieu de hoan hao
Cac tieu de tot tuan theo mot khuon mau. Mot tieu de SEO hoan hao co ba phan phoi hop de thu hut va cung cap thong tin cho nguoi doc.
1. Tu khoa chinh
Bat dau bang cach doi chieu voi nhung gi moi nguoi tim kiem. Dat tu khoa chinh cua ban gan dau tieu de. Dieu nay cho ca nguoi dung va cong cu tim kiem biet rang trang cua ban co lien quan.
Dam bao ban doi chieu dung y dinh cua nguoi tim kiem. Ho dang tim kiem thong tin ("Cach...")? Ho muon mua mot thu gi do ("Mua...")? Hay ho dang tim kiem mot thuong hieu cu the?
2. Gia tri de xuat
Phan nay tra loi cau hoi "Toi duoc gi tu dieu nay?" Do la moc cau cua ban giai thich tai sao ai do nen chon ket qua cua ban thay vi tat ca nhung ket qua khac.
Ban co the hua mot dinh dang cu the nhu "Huong dan tung buoc mot." Ban co the cung cap hieu qua voi "10 meo nhanh." Hoac cung cap gia tri toan dien voi "Danh sach kiem tra toi uu." Day la noi ban ban luot nhap chuot.
3. Ten thuong hieu
Them ten thuong hieu cua ban vao cuoi, thuong la sau dau "|" hoac "-". Dieu nay xay dung su nhan dien va long tin theo thoi gian. Khi moi nguoi thay thuong hieu cua ban lien tuc cung cap gia tri, ho se nhap chuot thuong xuyen hon trong tuong lai.
Cac thuong hieu noi tieng co the su dung ten cua ho lam moc cau. Tuy nhien, doi voi hau het cac doanh nghiep, do la mot chu ky tinh te giup cung co ban sac cua ban.
Cac phuong phap tot nhat cho tieu de SEO
Lam theo danh sach kiem tra nay de toi uu hoa moi tieu de cho tac dong toi da. Day la cac quy tac co ban de co duoc nhieu luot nhap chuot hon.
Giu cho ngan gon
Google cat tieu de dua tren chieu rong pixel, khoang 600 pixel tong cong. De an toan, hay nham vao 55-60 ky tu. Dieu nay ngan tieu de cua ban bi cat trong ket qua tim kiem.
Su dung cong cu xem truoc tieu de mien phi de xem tieu de cua ban se trong nhu the nao truoc khi xuat ban.
Su dung so lieu va du lieu
Cac con so bat mat. Chung pha vo van ban va thu hut su chu y.
"7 cach de..." thuong hieu qua hon "Cac cach de..." vi no goi y mot bai viet cu the, co to chuc va de doc.
Them dau ngoac vuong hoac dau ngoac don
Giong nhu so, dau ngoac vuong va dau ngoac don noi bat ve mat truc quan. Chung tao khong gian cho thong tin bo sung co the khuyen khich nhap chuot.
Thu them ngu canh nhu "[Cap nhat 2024]", "(Co vi du)" hoac "[Bao gom danh sach kiem tra]".
Su dung tu manh
Tu manh la nhung tac nhan thuyet phuc giup tang tac dong. Chung lam cho tieu de cua ban cam thay quyet doan hon va co gia tri hon.
Cac lua chon manh bao gom Hoan chinh, Toi uu, Don gian, Nhanh, Da chung minh, Huong dan va Danh sach kiem tra.
Viet tieu de duy nhat
Moi trang can co tieu de rieng. Tieu de trung lap gay nham lan cho cong cu tim kiem va gay kho chiu cho nguoi dung khi khong the phan biet cac trang cua ban.
Tranh cac chien thuat spam
Dung viet tieu de bang TAT CA CHU IN HOA hoac nhoi nhet tu khoa. Nhung chien thuat nay trong thieu chuyen nghiep va kho doc. Chung lam ton hai long tin truoc khi moi nguoi nhap chuot.
| Tieu de xau | Tieu de tot | Tai sao no tot hon |
|---|---|---|
| SEO tieu de thong tin | Cach viet tieu de SEO hoan hao (Huong dan tung buoc) | Cu the, co the hanh dong, thiet lap ky vong. |
| SEO tieu de phuong phap tot nhat | 7 phuong phap tot nhat cho tieu de SEO de tang CTR [2024] | Su dung so, loi ich (CTR) va tin hieu moi. |
Tam ly hoc cua luot nhap chuot
Cac phuong phap tot nhat la nen tang cua ban. Nhung hieu tai sao moi nguoi nhap chuot la bi mat de noi bat. Ket qua tim kiem dong duc doi hoi ban phai vuot ra ngoai cong thuc va khai thac nhung gi thuc day moi nguoi.
Khoi day su to mo
Moi nguoi tu nhien muon lap day khoang trong trong kien thuc cua minh. Mot tieu de tuyet voi co the tao ra khoang cach giua nhung gi nguoi doc biet va nhung gi noi dung cua ban hua se tiet lo.
Mot loi tieu de SEO duy nhat dang lam ban mat luu luong truy cap
Dieu nay hieu qua vi no goi y rang nguoi doc dang mac mot loi ton kem. Cach duy nhat de tim ra do la gi? Nhap chuot.
Hua hen hieu qua
Moi nguoi deu ban ron va quy trong thoi gian cua minh. Tieu de cua ban co the thu hut dieu nay bang cach hua mot giai phap nhanh, co to chuc hoac don gian. Day la ly do tai sao so va dau ngoac hieu qua den vay.
Sua tieu de SEO cua ban trong vong chua day 5 phut
Dieu nay hua mot ket qua nhanh, cu the. No hap dan hon nhieu so voi dieu gi do mo ho hoac khong ro rang.
Tan dung uy tin
Nguoi dung muon cau tra loi tu cac nguon dang tin cay. Tieu de cua ban co the goi y ve chuyen mon hoac bang chung xa hoi, cho thay thong tin cua ban dang tin cay va da duoc chung minh.
Khung tieu de SEO duoc su dung boi cac chuyen gia tiep thi
Dieu nay tan dung uy tin cua "cac chuyen gia tiep thi" de xay dung long tin va truyen tai noi dung chat luong chuyen nghiep.
Phan tich va cai thien tieu de
SEO chuyen nghiep khong bao gio la "thiet lap va bo qua." Ban can du lieu de xem dieu gi hieu qua va dieu gi khong. Dieu nay co nghia la lien tuc phan tich va cai thien tieu de cua ban.
Bo cong cu kiem tra tieu de cua ban
Cong cu tot nhat cua ban la Google Search Console (GSC), hoan toan mien phi. Tap trung vao ba chi so: So lan hien thi (trang cua ban xuat hien bao nhieu lan), So luot nhap chuot (bao nhieu nguoi da nhap chuot) va CTR (ty le phan tram nguoi nhap chuot sau khi nhin thay ket qua cua ban).
Quy trinh 3 buoc don gian
Day la cach tim va sua cac tieu de hoat dong kem bang GSC:
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Tim cac trang co nhieu lan hien thi nhung CTR thap: Trong GSC, vao Hieu suat > Ket qua tim kiem. Sap xep cac trang theo so lan hien thi tu cao den thap. Tim cac trang co nhieu lan hien thi nhung CTR duoi muc trung binh cua trang web. Nhung trang nay can cai thien tieu de.
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Phan tich va dua ra gia thuyet: Xem xet tieu de yeu. No co nham chan khong? Qua dai? No so sanh nhu the nao voi cac doi thu co thu hang cao hon? Hinh thanh mot ly thuyet ve ly do tai sao no khong duoc nhap chuot.
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Viet lai, trien khai va theo doi: Su dung cac bai hoc tu huong dan nay de viet lai tieu de. Thuc hien thay doi tren trang web cua ban va ghi lai ngay thang. Kiem tra CTR trong GSC trong 30 ngay tiep theo. Vong lap don gian nay bien ly thuyet thanh ket qua co the do luong.
Ket luan: Gianh lay luot nhap chuot
Mot tieu de SEO tuyet voi ket hop chien luoc tu khoa voi tam ly con nguoi. Viet cho nguoi dung truoc, hua va cung cap gia tri ro rang va ngan gon.
Quan trong nhat, tieu de khong phai la vinh vien. Kiem tra va cai thien chung lien tuc. Tim mot tieu de hoat dong kem trong Google Search Console cua ban ngay hom nay va lam cho no tot hon.