Understand the technical side of SEO that most content marketers ignore. Crawlability, Core Web Vitals, structured data, and site architecture explained clearly.

What Is Technical SEO?

Technical SEO ensures search engines can crawl, index, and understand your site. Even great content fails without a solid technical foundation.

Module 1: Crawling and Indexing

Learn how Googlebot discovers pages, what blocks it, and how to use robots.txt and XML sitemaps correctly.

Module 2: Core Web Vitals

LCP, INP, and CLS are Google ranking signals. We'll show you how to measure them with Lighthouse and PageSpeed Insights — and how to fix common issues.

Module 3: Structured Data

Schema markup helps Google display rich results. We'll implement Article, FAQ, and BreadcrumbList schemas step by step.

Module 4: Site Architecture

Flat URL structures, internal linking, and canonical tags. How your site is organized affects how PageRank flows and which pages rank.

Module 5: Auditing with Tools

Run a full technical audit using Screaming Frog and Google Search Console. Identify and prioritize issues by impact.