Build a content marketing strategy that generates leads and organic traffic. Covers goal-setting, audience research, content calendars, and performance measurement.

Strategy Before Tactics

Most content fails because it lacks strategy. This course gives you the framework to build one that actually works.

Module 1: Define Your

Goals

Organic traffic, leads, or brand awareness? Each goal requires a different content mix. We'll help you choose and set measurable targets.

Module 2: Audience

Research

Beyond demographics — understand your audience's questions, fears, and decision journey. This shapes every content decision.

Module 3: Content Types and Formats

Blog posts, landing pages, comparison pages, and topical hubs. When to use each and how they work together.

Module 4: Building a Content Calendar

Plan 90 days of content aligned to your keyword map and business goals. Templates included.

Module 5: Measuring Performance

Track organic sessions, keyword rankings, and conversions in Google Search Console and GA4. Know what's working and what to cut.